After goal setting and researching, you should feel ready to commit to exhibiting at a specific show. Now the real work begins…it’s time to plan your marketing strategy. Here are 4 key ingredients to successful planning:
So, you’ve defined your target audience and expectations of exhibiting (see Tip 1 – Trade Shows post). Now it’s time to figure out whether a certain show or conference is right for your business investment.
[Note to reader: This post series first aired on Watershed Marketing Group’s first wordpress blog site in 2010. We’ve given it a new home here, and updated the content where relevant. – ed.]
So, how can you know whether a trade (or consumer, etc.) show is a good investment? How can you make the most of the investment once you’ve committed to exhibit? We’ll be posting a series of 6 tips that will help you navigate the murky waters of decision-making as relates to exhibiting.
Here’s tip #1:
Over the past few days we’ve shared some tips for making your show a success.
We talked about how to prepare your staff for the show – ensuring that they ‘WOW’ your audience – and have a good time doing it!
Finally, we reminded you about following up – following up with leads, following up with the press, following up with your VIPs and clients who were invited but couldn’t attend. Remembering to properly conclude your show by capitalizing on the potential the show generated is truly of the utmost importance.
The only thing you could be missing at this point is a timeline…but never fear! We came across this well-crafted piece on trade show timelines on www.trade-show-advisor.com. Note: depending on the size and duration of the show (or conference) you’re considering, the timelines could be adjusted.