Feb 282012

You’ve heard it from me before: if you want your marketing to be successful, you need to get clear on your messaging. And that starts with a strong understanding who your ideal customer is, as well as what motivates and influences them not only to buy the product (or service) you offer, but to buy from you specifically.

If the first step is getting clear about who your ideal client is (the person you most want to work with and what it is about them that makes this the case), the second is in identifying the pain/problem(s) they have for which you or your product/service is a solution. These two steps are a critical. Ignore at your peril.  🙂

Jeff Sexton has written a good article that sums up the problem identification well, which will help you with your messaging anywhere you choose to promote.

Btw, should you be exhibiting in an upcoming Home Show (or even if you’re not), Jeff  uses a highly relevant example of a landscaping services company.

Here’s the article published via WilsonWeb.com:  Sales Tip: Understand What Your Customers Hope to Buy – by Jeff Sexton.

To your success!


Boy, do I need a list

 Email Marketing, For Entrepreneurs, Planning  Comments Off on Boy, do I need a list
Feb 222011

So my last entry talked a bit about the idea of email marketing – mainly from the perspective of using it as a client care/communication vehicle. You see, I’m always drawn to thinking about and fostering my current business relationships. What’s the old saying? A bird in the hand is worth more than a flock in a tree?  No…that can’t be right. But you get my point.

That being said, all entrepreneurs need to be looking for ways to get new clients (while keep their existing ideal ones). And we can all agree that the email is a cost-effective and readily available tool for business building, right? So why is it that we all seem to find it difficult to properly utilize this tool that we use literally all the time?

Then I read Shawn Casey’s blog entry “Successful Email Marketing Campaigns Hinge on Successful List Building.” He shares ideas on how to build great lists – the key foundation to a great and successful email marketing campaign. It’s definitely worth a read.

I’ll bet you’ll finish it and think…Boy, do I need a list!

 Posted by at 3:28 pm